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You should search before you ask…
The way it used to be was a namespace for your company and app name. So if my company’s name was Acme and the app is “Delivery Box”, I’d probably enter com.acme.delivery-box. Digging around in the documentation I found this: cordova create myapp com.mycompany.myteam.myapp MyApp on this page: https://cordova.apache.org/docs/en/9.x/reference/cordova-cli/index.html#directory-structure.